About
Jessica Lam has over 15 years of experience in marketing strategy and advertising planning, having worked at global ad agencies and building remarkable brands around the world such as Coca-Cola and Starbucks.
Well-versed with creating strong brand promises and stories, she set out to build a distinct and meaningful brand for children that represented a hopeful future; and not necessarily one associated with traditional media or apparel.
As a self-proclaimed creator herself and a mother of two creative children, she wanted to find a way to nurture the next generation of flourishing and thriving children - continuing to spark joy in being creative, and becoming stronger to handle the proliferation of inevitable online harms in their digital lives.
Joined
September 2025
