Finding:Men routinely incorporate red meat to preempt the negative emotional states caused by threats to masculinity.HypothesisGiven the ubiquitous nature of potential threats to masculinity, meat ...
My Experiment got fully funded yesterday and that is thanks to your help!!! Yes, thanks to YOU amazing human Being who cares about this research and believes that something interesting, globally-r...
This commercial is not directly related to my project, but I thought I'll mention it since it so plainly exploits the ever-reproduced formula of how masculinity is ostensibly compro...
One of my project backers pointed out this interesting TV commercial. The masculinity-meat link is strongly embedded in Western cultures, but introducing traditionally Western products to new mark...
Here is a TV commercial that vividly illustrates how the consumption of red meat is articulated as reclaiming "authentic" masculinity and the privileges that are associated with it....
This illustration shows the general model of psychological defense followingthreat to self-representation (adapted from Cramer 1998).People are generally motivated to protect the pe...