Janelle Boram Lee
Department of Psychology, University of Manitoba
Undergraduate Honors Student
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Published on Sep 25, 2015
Lessons Learned from our earlier study: Facebook advertising
After the failure of our Adwords approach, we turned to Facebook. As with Google, one pays Facebook whenever a viewer clicks on an ad. The difference is that Facebook knows a lot about its users’...
Published on Sep 25, 2015
Lessons Learned from our earlier study: Google search advertising
When we first tried to recruit for our earlier study, we used Google Adwords. To use Adwords, one identifies some key words or phrases related to one’s recruitment goals, creates a...