Living behind paradise: Tourism, identity, and survival in Bali

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About This Project

Bali is sold to the world as paradise. However, rapid tourism and foreign investments are reshaping everyday life in complex ways. This research seeks to uncover the human stories behind that transformation; exploring belonging, identity, and survival of the people through ethnographic fieldwork, with the research question: How do everyday moral economies shape negotiation of belonging and precarity of the people living and working in Bali's tourism-leisure spaces?

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What is the context of this research?

This project positions Bali as a conceptual vantage point to interrogate assumptions about identity, precarity and the moral economies of global mobility by understanding how post-crisis or post-colonial tourism economies are reconstituting everyday life. Fieldwork will unpack theoretical vocabularies through interpreting the lived contradictions of tourism through the social field of identity negotiations, precarity and everyday moralities. While existing studies such as by Fagertun, Green, Picard and Yamashita have mapped the structural impacts of tourism, few have centred the moral tensions and informal social regulation occurring in Southeast Asia’s places to be. This project intervenes at precisely that intersection by understanding the everyday human struggles in a post-colonial paradise.

What is the significance of this project?

The wider significance lies in its use of Bali as a strategic case for understanding a broader challenges facing the Asia-Pacific region. It unpacks how tourism-dependent societies balance market expansion with cultural continuity, social legitimacy, and sustainable development (Picard, 1996, 2008; Yamashita, 2003). Drawing on ethnographic across Bali’s tourism-leisure spaces, it will produce ethnographic evidence on how moral expectations, informal rules, and competing claims to belonging are negotiated in everyday life (Fagertun, 2017; Green, 2017, 2022). In doing so, the project offers insights relevant to tourism policy, community planning, and sustainable development by demonstrating that the success of tourism should include the assessment of cultural resilience and the legitimacy of local governance (Dolezal & Novelli, 2022; Law et al., 2016) through the lens of moral economy (Fassin, 2009).

What are the goals of the project?

The study will adopt a comparative lens by analysing how moral economies are enacted across diverse tourism intensities, allowing grounded understanding of the moral negotiations that define everyday life for tourism-leisure workers. Fieldwork duration is estimated to reach a total of 12 months including time allocated for preliminary immersion and follow-up interviews. Qualitative approach and ethnography style is most suited to the study of everyday moral ambiguity, informal governance and identity negotiation, and most importantly, answers the research problems. This method enables immersive engagement with the lived experience and unspoken norms that shape social interaction. The project will consider obtaining primary data from street-level encounters and already established contacts from researcher’s previous visits, and snowballing from there on. The study aims to conduct 25–30 in-depth interviews across key actor categories (e.g., local workers).

Budget

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The overall funding will make the first steps of fieldwork possible as it will be enough support to conduct a pilot experiment which includes questionnaire testing and scouting for target groups within the island. This budget is intended to support a four-week pilot study in Bali designed to test the feasibility of the wider doctoral fieldwork; focusing on site familiarisation, trial interviews, participant observation, and the refinement of research instruments across selected tourism-leisure areas. The boat transportation cost is intended to support limited comparative travel to two nearby islands relevant to the pilot design, namely Nusa and Gili islands, in order to assess whether similar tourism-leisure dynamics and issues of mobility, belonging, and informal governance arise beyond Bali’s main island. This estimate is based on approximately $250 return boat journeys, including port transfer and associated travel costs.

Endorsed by

This project will reveal the many sides of tourism in Bali. It will show that tourism is not just a way of thinking about Bali; it a way of rethinking about Bali. It will shed new light on Bali in and through tourism, acknowledging that it is not possible to understand Bali without understanding tourism and it is not possible to understand tourism without understanding Bali.

Project Timeline

The project begins with a 4 week pilot study in Bali to test the feasibility of the research design and assess site access. The main phase of the project will consist of immersive ethnographic fieldwork and semi-structured interviews across selected tourism-leisure sites, generating the primary data for the study. The project will then move into data transcription and thematic analysis before progressing to the writing of findings and dissertation chapters.

Jun 25, 2026

Project Launched

Aug 01, 2026

Four-week pilot study in Bali to test feasibility, refine interview questions, identify participants, and assess site access

Sep 01, 2026

Immersive ethnographic fieldwork and participant observation across selected tourism-leisure sites

Jan 01, 2027

Method refinement and conceptual framework development

Sep 01, 2027

Completion of interviews and primary data collection

Meet the Team

Maria Aisha M Fermin
Maria Aisha M Fermin

Maria Aisha M Fermin

I am an ethnographic researcher with a deep interest and understanding on the conundrums of identity and belonging, and the political elements they carry. My publication “I don’t want to be called Anak Amah” in the International Journal of Asia Pacific Studies (IJAPS) has demonstrated the passion in understanding the struggles of human existence and the negotiation of their identity.

Here are the links to my profile and website:

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