Yitong Wang received his Ph.D. in management from the Paul Merage School of Business, University of California, Irvine, M.S. in management science and engineering and B.S. in mechanical engineering from Tsinghua University, Beijing, China. His research covers sustainable consumption, inter-temporal decision making, risk perception, and decision heuristics and biases. His studies have been published in international recognized journals such as International Journal of Research in Marketing, Journal of Consumer Psychology, Risk analysis, Journal of Risk and Uncertainty.