Dr. Delisia R. Matthews is an Associate Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter & Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award. Dr. Matthews’ research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel/retailing including brand equity, clothing rentals and swaps, eco-friendly apparel, fashion trucks, “Sneakerheads,” plus-size consumers, African-American consumers, and fashion consumer groups.
