Cinzia Cecchetto

Cinzia Cecchetto

Nov 20, 2017

Group 6 Copy 62
0

Odor rating

Preparatory work for the project: selecting the appropriate neutral odor/ mask

Selection was based on previous studies identifying the following commonly used neutral odors: ceddarwood oil, eugenol (clove oil) and vigoflor. The odors were pre-evaluated by a sample of 19 participants regarding their intensity, pleasantness, familiarity, and arousing quality. For evaluation, we prepared six jars containing the three odors either with or without estratetraenol, a putative female pheromone. We asked the participants to sniff the content of the jar and then decide on their rating. These evaluations served as the basis to select the odor stimulus for the MRI assessments, namely vigoflor. Eugenol (clove oil) was rated too pleasant and familiar (probably because of a tight connection to Christmas scent) and ceddarwood was found to be very unpleasant. Importantly, t-tests showed no significant difference between the odor with or without estratetraenol. This indicates that vigoflor can serve as a good mask for the body odor.



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About This Project

Our sense of smell is tightly connected with our memory: everyone has experienced how odors can evoke the recall of strong emotions. As humans, we live in a world packed with social inputs, among which human body odors are one powerful social communication tool that is often masked by fragranced hygiene products. This study aims to investigate to what extent human body odors can affect human brain and memory.

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