Apr 11, 2016
Below are two sample advertisements, one with a candidate sponsor, the other sponsored by an interest group. Who would you vote for? Does it matter that one of the ad's sponsor is unknown to most voters? Do voters notice that difference? That's what I want to find out.
Who are Americans for Prosperity or American Future Fund? They and other interest groups spend millions of dollars in our elections. I am examining how their ads persuade voters differently than candidates' ads. This study seeks to clarify the power and influence of interest group advertising on voter preferences. This project questions the extent to which political advertising affects congressional elections and has implications for limiting campaign expenditures and interest group influence.
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