How beautiful to see kids singing poems to spread message calling for everyones' participation to conservation our vulnerable lions!

Tanzania is the primary remaining stronghold of lions, however the numbers are declining precipitously. There are many causes, but lion-killing by locals plays an important part. With Experiment support we ran a campaign to empower local sentiment against illegal lion killing and enhance environmental practices among Sukuma communities on the boundary of Katavi National Park. We now need to test effectiveness of the campaign to determine expansion of our operations.