Both experiments will include 400 participants each and will receive ethical approval from City, University of London to ensure minimal harm to participants. Experiments will be conducted online on Prolific.
About This Project
This research explores how visual generative AI has been utilized to spread disinformation over the past two years, identifying key topics, actors, mechanisms, and features. Additionally, it experimentally tests the impact of this content on engagement, persuasiveness, and perceived trustworthiness. Unlike previous studies that focused on potential misuse, the project analyzes real-world cases, providing practical and theoretical insights to understanding the impact of visual generative AI.
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