Kyle Carlson

Kyle Carlson

Jan 20, 2015

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Examples of social media outrage

A few examples and consequences:

  1. Mozilla CEO Brandon Eich: The tech CEO was forced to resign after social media was used to criticize Eich's donations to a political campaign opposing gay marriage.
  2. George Zimmerman and Trayvon Martin: Protestors used social media to turn the case into a national controversy and pressure law enforcement officials to bring charges against Zimmerman.
  3. Diplomat Devyani Khobragade: An Indian diplomat in New York was arrested on labor law violations. Widespread protests spread through Indian social media, and the US and India engaged in a major diplomatic conflict.
  4. Boston bombing and Sunil Tripathi: Social media vigilantes spread mistaken rumors that missing student Sunil Tripathi was responsible for the bombing at the Boston Marathon, causing attacks and threats against Tripathi's family.
  5. "Pink slime": Social media fueled boycotts of the controversial processed meat product. The producer, Beef Products International, was forced to shut down 3 of its 4 factories.
  6. Bill Cosby: Video of a stand-up comedy routine about Cosby's long-standing rape allegations went viral and created a new wave of public accusations, canceled TV shows, and new rape charges.
  7. Adria Richards + "Donglegate": Richards used Twitter to shame someone at a computer conference, who was then fired. Hackers attacked Richards' employer who then fired her. Richards was forced into hiding by social media threats.
  8. Choi Jin-sil suicide: The popular Korean actress committed suicide amid social media rumors and attacks, which prompted efforts for more regulation of defamation on the Internet. Other high profile suicides in Korean are also linked to social media.


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  • Oscar Jasklowski
    Oscar JasklowskiBacker
    This is really interesting. Going in a slightly different direction, this makes me think about how a lot of these events might have been reported differently if they hadn't picked up some serious traction on twitter (or elsewhere) first. Do you have any data on how headlines/news coverage has changed in the last 5-10 years? What I'm getting at is that it seems like a safer bet to report on "public outrage" surrounding an event than the event itself.
    Feb 02, 2015
  • Kyle Carlson
    Kyle CarlsonResearcher
    I haven't look at that yet, but it is a very good point. I posted a graph from the NY Times word frequency analyzer. Looking at the word "outrage" is convenient because it has a pretty unambiguous meaning. The interesting thing is that it was used a lot back in the 1800s--early 1900s (the heyday of "yellow journalism"). But then it nearly vanished before appearing again in the 60s (when TV news was really growing). It is hard to see if there are any changes since social media appeared because it is so recent.
    Feb 05, 2015
  • Oscar Jasklowski
    Oscar JasklowskiBacker
    Awesome, thanks for this, Kyle! A very thorough answer to my question :)
    Feb 05, 2015

About This Project

Every day we see people on Facebook, Twitter, and news comments expressing outrage about organizations and leaders. But how are these expressions actually influencing the behavior of other members of the public? We are running experiments to test whether (and when) social media can cause a group's behavior to be more extreme and erratic.

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